Below is part of an article that talks about the how many people are finding more entertainment with video. What about your business? If people are going to go out and spend their hard earned dollars on entertainment and they are going to research this much then you can guarantee that they will spend just as much time if not more looking into where they will spend their money to help them to improve their lives.
I put part of the article here below and if you wish to continue and see the link then check it out.
Entertainment discovery is no longer limited to the screens where we consume content—it’s expanding to the screens where we spend our time. In an exploration of how people discover new TV shows, movies and music, Facebook commissioned Millward Brown Digital to conduct a study on entertainment discovery.
Findings show that discovery is happening online. In fact, many people, especially Millennials, discover content on digital only. Why digital? It provides more access to content and helps people find the most up-to-date information about new sources of entertainment.
As discovery is moving to digital, people are turning to Facebook to learn about content relevant to their interests. Our research shows that Facebook is a leader in discovery by a factor of 2:1 when compared to other online sources of content.
Check out the infographic below to see our other findings, and read on to discover what it all means for entertainment marketers.